Strategic Optimization of Public Opinion Management in Universities under Change of Network Public Opinion Ecosystem

Opinion: Conducting science in the public eye

Doing science is usually hidden behinds the wall of the lab and universities, and thus immune from immediate public scrutiny. The current COVID-19 pandemic has dragged the scientific process and its fruits in the public eye. In this short piece, I attempt to discuss the effect of conducting science in the public eye on the public’s perception of science and scientists.

Theories of public opinion

While the issue of citizen competency has vexed scholars throughout history, the modern concepts of a mass public and mass media are relatively new. Beginning with the seminal works of Lippmann and Dewey, we chart the evolving theories of public opinion, from the "hypodermic needle" model of the early twentieth century to the more psychologically oriented approach to media effects of today. We ...

the impact of e-readiness on ec success in public sector in iran the impact of e-readiness on ec success in public sector in iran

acknowledge the importance of e-commerce to their countries and to survival of their businesses and in creating and encouraging an atmosphere for the wide adoption and success of e-commerce in the long term. the investment for implementing e-commerce in the public sector is one of the areas which is focused in government‘s action plan for cross-disciplinary it development and e-readiness in go...

Mobilization of public opinion

Development Forum (published by the UN Centre for Economic and Social Information/OPI) in its latest issue (November-December 19781 reproduces a text by Jean Ripert, Under-Secretary-General in charge of the Department of International Economic and Social Affairs. The editors introduce the text (reproduced in this issue on pages 123-456) with the paragraph : « The drive toward world development ...

Studies in Public Opinion